For an early stage business, $1,000 can make a significant impact on the bottom line. For some, that could mean a chance to finally upgrade your computers, purchase new software, or pay down debt. For others, it’s the first month’s rent on your new office space in town. So, when NAWBO Nashville and Pathway Women’s Business Center teamed up in 2017 to launch the Inaugural NAWBO Nashville Pitch Competition for members with a pair of $1,000 grants up for grabs, we received an impressive response. Presenters ran the gamut, from jewelry designers to consultants, pitching their business idea before a panel of experts. The awards were given to two outstanding women business owners on a mission to reduce medical fraud and help organizations navigate diversity and cultural differences.
We caught up with Angela Evans, owner of Overbrook Consultants, and Candace Warner, CEO of people3, Inc, the winners of the Inaugural NAWBO Nashville Pitch Competition and asked them to take us back to the hot seat, as they fired up the projector, embraced their purpose, an presented their passion for the work they love.
Why did you decide to participate in the pitch competition?
Angela: “I wanted to create an outreach program but, as a small business owner, I needed help with the finances.”
Candace: “When I first started my diversity and inclusion training/consulting company, people3, I participated in Pathway WBC’s Embark cohort at the beginning of 2018 to get some guidance on moving my business forward. Through that network, I was encouraged to join NAWBO. When I saw the pitch competition through NAWBO, I thought it would be a great opportunity to get some feedback on my business model and become involved with a group I knew provided encouragement and resources to women business owners. “
What did you do to prepare?
Angela: “I just looked at the guidelines on the application form and went from there. Going through that process step-by-step gave me a sense of clarity and direction. “
Candace: I have to say, it was harder than I thought! Putting your entire business idea into a very short time segment to present is a tall task. But, it definitely encourages you to focus in on your business goals, your mission, and the true uniqueness of what you are offering.”
How did it feel to pitch in front of an audience?
Angela: “While I was waiting my turn to present, I was extremely nervous at the thought of having to speak in front of the audience. But, when I got to the podium and looked around, I realized that I was about to share my vision with a group of like-minded women business owners. Once I realized that, I felt like I was among my peers and that I was in good company. “
Candace: “Nerve-wracking! But at the same time exhilarating… I had a chance to finally present my business model in front of a group of respected business leaders. So awesome…. but mostly nerve-wracking-ha!”
How did it feel when you completed your pitch?
Angela: “…a sense of accomplishment because I was able to share my vision and my passion with everyone who was there that day. Even if I didn’t win I was happy in knowing that at least I was able to bring awareness to my cause.”
Candace: “Relief, uncertainty, but a strange sense of peace… I finally had a chance to own the different vision I had for people3 which is a focus on understanding people vs. a focus on compliance (in the diversity and inclusion lingo)…”
How did it feel to win?
Angela: “Empowered. I felt like the audience believed in me and what I wanted to accomplish. It was like they were saying “You’re right! You’re on to something! Now here’s the funds to help you get moving!”
Candace: “I truly respect the business leaders in NAWBO and Pathway WBC. Both organizations have been wonderful resources and in general, motivation to keep pushing through and growing people3… It’s wonderful to know you are supported and that your business idea is valuable to a group of high achieving group of entrepreneurs…who happen to be female. And we’re a hard audience!”
How did you use the money to grow your business?
Angela: “The funds have been used towards the development of a book and Podcast (which is set to launch within the next 2 months). So, be on the lookout for the Medical Fraud Fighters Podcast!”
Candace: “One of the pain points in any new business is how to market and how to BEST market your company. I used the funds for building my website SEO presence. I’m proud to say that through combined efforts of my own funding, NAWBO funding, and various other marketing strategies, people3 is now displaying on the first page of Google…”
Don’t miss the opportunity to pitch your business to a team of experts and gain valuable insight into your idea, plus the chance at winning $1,000 to help fund your business. Register for the NAWBO Nashville 2nd Annual Pitch Competition today!
Application for Pitch Competition HERE
Written by: Jacqueline Hayes