NAWBO Nashville salutes our Celebrating Women of Music City Award Nominees, presented by Nationwide Insurance. Individual nominees are recognized for their outstanding contributions to business and community. All nominees will be honored at a luncheon on Wednesday, August 26, 2015 at 11am – 1pm.
2015 Women Business Owner of The Year
The NAWBO Nashville Women Business Owner of the year has staying power, a substantiated history as an established business. During her steady growth, she is a mentor of other professionals and a role model to other women through not only their achievements but also their high ethical standards.
Carol Koenig, GROUP TREK TRAVEL
Carol Koenig, President of Group Trek Travel, has over 30 years of professional travel-related experience. Part of her job function as a Marketing Manager in the first 15 years of her career was to design and execute sales meetings and sales incentive trips for her employer. Carol’s passion for travel, and her intense desire to experience the world, lead her to open the agency in 2001 with a focus on group and incentive travel. Carol quickly expanded the agency to handle exclusive personal vacations for group leaders, corporate executives, and individual group participants who admired her work. Carol’s MBA in Marketing and her many years as a marketing professional have given her the unique ability to not only execute a successful group trip, but to assist in the trip’s marketing and design components as well.
Kimble Bosworth, PROFORMA PRINTELLIGENCE
Proforma Printelligence could be called a full service print and promotional agency. But that’s really cliche and boring. What Kimble says they really do is CHUM, not SWAG. SWAG stands for S(tuff) We All Get – it implies a throwaway that’s given little thought. They are battling against that term and that view of promotional or print suppliers.
What Proforma Printelligence does is chum. What’s chum? It’s the right mix of stuff placed in the right ‘body of water’ to lure the right ‘fish’ to your boat. If you do chum right, that ‘fish’ will sink a four-inch hook into it’s cheek just to join you on your boat. They make sure you have the right stuff (print, promotional, multimedia) to bring the right fish to your boat. That’s CHUM not SWAG.
Proforma Printelligence is more than just finding you a pen or printing a business card/brochure/sign. They are about about making an impact – with the right ideas, the things that differentiate you, new and unique ‘chum’.