Elizabeth Moss serves as the CEO of Caregivers By Wholecare, a Nashville community based company providing caregiving for individuals while engaging and enriching their lives. Their services focus on:
- Transportation
- Medication Reminders
- Light Housekeeping
- Bathing and Dressing
- Innovative and leading edge care giver options
- Companionship & activities focused on a positive quality of life
As a practicing nurse Elizabeth became distressed when she saw the limited and disengaged care that many seniors and other disabled persons received when they faced long term illnesses or the routine problems associated with aging. Working with other helping professionals and within her nursing profession she formed a company that could address those concerns and provide unexcelled care to these individuals. She firmly believes that what sets her apart from other caregiving businesses is her company’s ability to care for the whole person in body, mind and spirit. The two areas most often neglected for seniors are mind and spirit. Elizabeth’s focus from the beginning was to involve families and their aging relatives to provide the best decisions and solutions possible for their needs and wants.
One of the first lessons Elizabeth learned as a result of forming her company was that she had to become a business person along with her nursing profession. This business focus would take her to areas she knew little about such as having to negotiate her feelings about compassion with the need to address profit margins. Other lessons focused on the necessity to constantly market and network within her field. She found that some networking groups were better for her than others and she learned how to choose the best fit for her company. Elizabeth also says that she learned the value of hiring experts in her areas of weakness to help her navigate change. One of the experts she hired was Susan DePue of GrowthPointe Strategies. Elizabeth labels Susan as being her hero. She says that Susan has been a constant guide and supporter from day one.
Interviewed and Written by Patsy Hatfield Lawson, Front Porch Presentations