Connect With Us
OUR SPONSORS
Archive for February, 2011
Next Luncheon: March 31st, 2011
A big Thank you to Elizabeth Pace for a great presentation today at our February Luncheon! Please make plans to join us on Thursday, March 31st 2011 for our next luncheon. Our speaker will be Cindy Natsch–please check back for more details in the next few days.
February Luncheon: Elizabeth Pace and The X and Y of Buy
Please join Nashville NAWBO for our monthly luncheon featuring Elizabeth Pace!
Elizabeth Pace is a business strategist, serial entrepreneur and the author of The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop. She has led the growth strategies of three successful venture capital startups, a publicly traded biotech company, and a nonprofit hospital system. She is a frequent keynote speaker for corporations and associations and lecturer at universities.
Elizabeth lives in Brentwood, Tennessee with her husband and their two children, where she is an executive at Saint Thomas Health Services.
About the book: X & Y of Buy
Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services.
As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don’t respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table.
To increase sales you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible services like financial planning or business solutions, understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.
Looking for the ultimate competitive advantage to boost your company’s sales? Elizabeth and publisher, Thomas Nelson will customize The X and Y of Buy to your company’s unique products and services. Elizabeth will work with your sales and marketing team to develop specific examples and proven strategies to sell more to your male and female prospects. Then The X and Y of Buy will be custom printed for your company.
What People Are Saying:
Wow, what an awesome book! I wish it had been written when my career first began because I definitely would have made more sales. This book is a must read for sales people at all levels of business. I’ve always said that you must be a chameleon to be a successful salesperson. The X and Y of Buy takes this a step further revealing fascinating, successful strategies in dealing with men and women.
–Michael Oppenheimer, Market Manager, Clear Channel RadioReading
Elizabeth Pace’s The X & Y of Buy is like having the “answers to the test”…knowing the key in communicating to women vs. men makes it simple to be successful!! This is a great tool, with great insight, and it is hilarious!! I love to laugh and learn, and with this book you do both!! It is definitely a “must read” for my Leadership Team!
–Cordia Harrington (‘The Bun Lady’) – CEO Tennessee Bun Companies
As always, Nashville NAWBO meets the last Thursday of each month. This month our meeting will be on Thursday, February 24th from 11-1 at Maggiano’s Little Italy. Bring plenty of business cards and get ready for some great networking, fun company, and terrific learning . . . not to mention the fabulous food! RESERVE NOW!
Please note NAWBO’s Guest Policy: Guests are invited, welcome and are expected to join NAWBO after three visits within 12 consecutive months.